Team

Professional Sport meets Military Fighter Aviation

Built on years of practical experience in elite sport, military aviation and human performance.

Our team brings together a former RAAF fighter pilot, a former English Premier League performance staff member, a professional footballer, a tactical strength and conditioning coach, an accredited sports dietitian and a professional racing driver.

Together, we created Altyr. A performance brand shaped by environments where physical readiness, mental clarity and consistency matter. Drawing on our experience of sustained performance under pressure, we combine practical insight with the science of human physiology to create products for everyday Australians balancing work, training and life.

Co-founder and Director

Samuel Bradeley

Samuel Bradeley is a former Royal Australian Air Force fighter pilot with over 1,500 fast jet hours and a decade of flying and instructional experience on the F/A-18A, F/A-18F and Hawk-127.

Sam's instructional career spans both ends of the RAAF fast jet pipeline, from the Hawk 127 on the Introductory Fighter Course through to the F/A-18F on the Operational Conversion, where Australia's frontline fighter pilots and weapon system officers are trained.

In an environment where cognitive performance is not optional, Sam developed a deep understanding of what the human mind and body require to operate consistently at the highest level. Fast jet aviation demands split-second decision making, sustained mental clarity under extreme physiological stress, and the ability to perform with precision when the margin for error is zero.

Co-founder and Director

Shane Carr

Shane Carr is a dual-qualified sports scientist and physiotherapist with more than a decade of experience supporting performance in professional sport and military aviation.

His career includes working at Tottenham Hotspur FC in the English Premier League, alongside roles with Melbourne Victory, Brisbane Roar and Western United. He currently serves as Director of Medicine and Rehabilitation Specialist at Chengdu Rongcheng FC, the 2026 Chinese Super League champions.

Combining sports science with evidence-based physiotherapy, Shane has helped athletes prepare, perform and recover under the demands of elite competition.
This experience reinforced his belief that sustained performance requires both a well-prepared body and a focused mind, supported by purposeful training, sound nutrition and effective recovery.

That perspective helped shape Altyr. Translating lessons from high-performance environments into practical, evidence-informed products for everyday Australians.

Senior Brand Advisor & Founding Ambassador

Jay O'Shea

Jay is a professional footballer and the former captain of the Brisbane Roar in the A-League. Born in Dublin, Ireland, Jay began his professional career in English football before signing with Birmingham City in 2009 and making his English Premier League debut against Manchester United.

Jay is more than an Altyr ambassador, he is a founding member of the team. As a professional footballer competing at the highest level of the Australian game, Jay brings firsthand insight into the physical and mental demands of elite sport. His experience helps keep Altyr grounded in the realities of preparing, performing and recovering throughout a demanding season.

From the outset, Sam and Shane wanted Jay’s involvement to go beyond endorsement. They valued his firsthand understanding of elite competition and the standards he brings to preparation, performance and recovery. Jay helped shape Altyr’s approach, offering practical insight into what athletes need from a daily supplement. His contribution is reflected in the product’s development, not simply his association with the brand.

Performance Dietician

Olivia Fidler

Olivia Fidler is an Accredited Sports Dietitian working in professional sport and a PhD researcher investigating nutrition and hydration strategies in motorsport. She brings research expertise and practical performance nutrition experience to Altyr’s founding team.

Through her work in professional rugby union and high-performance motorsport, Olivia translates scientific evidence into practical nutrition strategies for athletes. Her experience spans the physical and cognitive demands of competition, alongside the realities of preparation, recovery and consistent performance.

Olivia played a central role in developing Altyr Rise, reviewing the scientific literature, assessing ingredient selection and dosing rationale, and helping shape the formula’s nutritional objectives. Her approach considers both the strength of the evidence and its relevance to the people using the product.

She continues to guide Altyr’s scientific direction as the brand and product range evolve. Her contribution underpins our commitment to transparent dosages, considered formulation and clear, evidence-informed communication, bringing scientific accountability to every stage of product development.

General Manager - Performance Solutions

Daniel McDonald

Dan McDonald is Altyr’s General Manager of Performance Solutions and a tactical strength and conditioning coach with experience across professional sport and Australia’s tactical workforce.

His background centres on preparing people to perform in demanding environments, developing the strength, conditioning and physical readiness required when fatigue and pressure are part of the job. This practical experience shapes his understanding of preparation, recovery and the relationship between physical capacity and mental readiness.

At Altyr, Dan combines his performance expertise with experience in corporate settings to support business development and corporate partnerships. He helps identify organisational needs, build relationships and connect Altyr’s expertise with practical opportunities across sport, business and tactical environments.

Dan bridges performance knowledge and business application, helping develop partnerships that deliver meaningful value for both organisations and the people they support.

Brand Advisor & Ambassador

Bayley Hall

Bayley Hall is a professional racing driver and one of Australia's most promising young talents in motorsport. The 2025 Australian Porsche Junior Champion and a 2026 Supercheap Auto Supercars Wildcard Driver, Bayley competes for Eggleston Motorsport in the Super2 Series.

Racing at over 200 kilometres an hour demands split-second decisions and total focus under pressure, the same principles Altyr was built around. As a brand advisor and ambassador, Bayley brings a perspective from motorsport, helping guide the development of products designed to support the mind, body, preparation and performance required for the everyday Australian who demands more.